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Can We Control What People Think About Us?

The opinions other people form and adjust about us can be critical personally and professionally. People’s opinions of us give us our practical authority, our ability to influence and our ability to draw satisfaction from our work. Though we may often feel powerless to shape the opinions that others have of us, the truth is that we have much more influence than

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The perfectly wrong person to put in charge of building a new product

Many years ago, I created and delivered training for resellers of LiveVault, one of the first online backup services. At the time, what we were selling was very new and counterintuitive to most of our target customers. We were basically telling them that what they were doing and had been doing for many years (often

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Nobody really hates marketing, but everyone hates BAD marketing (updated)

I’ve been struck by how many times I’ve heard people say – “I hate marketing” or “I hate being marketed to.”  While I’ve probably said the same thing myself, I feel myself nonetheless getting defensive. It makes me uneasy. I would argue that what they’re really saying is that they hate BAD marketing.  They dislike being

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What do successful startup founders have in common?

As a group, startup founders are an incredibly diverse collection of people. If you were in a room with 50 randomly selected founders, you’d find yourself with people from every demographic group. They’d have many different skills and have had a wide variety of life experiences. Some would be introverts. Some would be extraverts. Some

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